Research on Creative Trading Supervision Mechanism Based on Evolutionary Game Theory

Effective trading mechanism can promote the commercialization of creative ideas and realization value. Under assumption bounded rationality in transactions, this paper constructs an evolutionary game model between producers consumers, analyzes influencing factors, strategy selection, equilibrium conditions transactions. The study found that case only market mechanism, it is difficult for transaction parties to achieve cooperation. However, with introduction a third-party guarantee platform, willingness product cooperate increased, may choose cooperation, although stability such cooperation weak. By incorporating government punishment compensation mechanisms into model, consumers resulting dynamic evolution system moving towards ultimately reaching stable state.